It is pivotal for brick and mortar vape shops to have easy, consistent access to supplies to sell in their store fronts. Now that the final rule of the PACT Act has been passed and essentially all vaping paraphernalia has been banned online, consumers will increasingly look to physical stores to supply their vaping needs.
The vaping industry tends to use a variety of different terms to describe different kinds of stores that carry vaping supplies. These terms include head shops, glass shops, dispensaries, and, of course, vape shops.
Vape shops is the most common (and most inclusive) term and is likely the most appropriate term for your specific business.
What Is a Vape Shop?
A vape shop is a retail store that sells vaping devices, supplies, and offers a variety of related products. Vape shops have traditionally focused on selling nicotine-infused e-liquids and vaporizers to use those liquids, though modern vape stores include a variety of different items. This includes high-end vaporizers, dry herb and concentrate vaporizers, and glassware.
Vape shops often carry other substances besides e-liquids. It's common to find hemp, CBD vaping oils and edibles, Delta-8 vaping oils and edibles, and a variety of kratom products. Many vape shops carry CBD products meant for pets and novelty products, such as synthetic urine.
Where Do Vape Shops Get Their Supplies?
Vape shops generally purchase from wholesalers who offer a variety of different products. While it's possible that a vape shop may buy directly from a particular manufacturer, many manufacturers don't sell directly to stores . Even if all manufactures did, researching and buying from dozens, or hundreds, of different stores is time that many vape shops just don't have.
The vast majority of vape shops get their supplies from established vape supply wholesalers, like here at The Vapor Supplier. You'll find an enormous selection of different vaping products, including products like kratom or CBD products, and you'll be able to make bulk orders from a single supplier. It makes stocking and maintaining inventory a simple, straightforward process.
What Types of Products Are Sold in Vape Shops?
While smaller vape shops by niche down to specific product specialties, most will offer an enormous selection of goods. This is the best way to capture as many potential customers as possible, and many vape shops find it easy to cross-sell new products to their regular clients.
A vape shop will, of course, have vaporizers and vape tanks! We recommend offering a variety of devices to accommodate beginners to advanced vapers. Vaping devices with 510 threading are commonly used to enjoy CBD or THC oil cartridges, which will help you target vapers that never vape e-liquids.
Here is a selection of common vaping devices commonly found in vape stores:
Even within these categories, there are many devices to choose from. We recommend a mix of budget-friendly, simple devices along with full-featured, high-end devices.
E-liquids, Oils, and Vape Tanks
The next common choice for vape shops are nicotine-infused e-liquids and vape tanks. We recommend offering a variety of different vape juice flavors and varying nicotine levels (including nicotine-free choices). For vape tanks, having sub-ohm vape tanks is ideal for advanced vapers, while simple, refillable 510 threaded cartridges are ideal for more casual vapers.
Common products include:
510 threaded skinny refillable or prefilled/disposable cartridges (ideal for vape pens)
Dry herb vaporizers (used for legal hemp or weed) and concentrate vaporizers (often called wax or dab pens) are growing increasingly common. E-liquid and oil vapers regularly enjoy these kinds of products, but there is a huge swathe of customers that only use these products.
We recommend having a variety of devices that meet several different price points, from entry-level and budget-friendly to high-end devices that appeal to established dry herb or concentrate vapers.
Common products include:
Conduction dry herb vapes (these devices create smoke)
Convection dry herb vapes (these devices create vapor)
Edibles and Tinctures
As CBD and Delta-8 become more widely known and common, customers who don't want or can't vape will gravitate towards consumable products. Having a selection of different consumables is recommended, since tinctures tend to be more cost-effective and potent, but edibles (like gummies) are more palatable.
Common products include:
CBD oil tinctures
Glassware, Papers, and Hemp
Now that hemp is federally legal, many vape shops sell hemp to be smoked in glassware or papers (as well as vaped in dry herb vaporizers). Customers with access to legal marijuana will also pursue these products, and demand is increasing as hemp and marijuana become more commonplace.
Glass and silicone pipes, along with rolling papers and pre-rolled cones are products all vape stores should have. Common products include:
Glass or silicone spoon pipes, chillums, bubblers, and bongs.
Raw hemp for smoking or vaping.
Rolling papers and pre-rolled cones
Kratom is a popular product that intersects with many vaping customers. Kratom is a legal substance with opioid-like properties. Many customers use kratom to treat chronic pain, to help increase focus or energy, as a sleep aid, or to help lessen the effects of opioid withdrawal.
Kratom comes in a variety of "colors" that are intended to produce different effects or attempt to treat different physical symptoms. Customers also expect to be able to buy kratom in a variety of different forms, including loose powder, capsules, and infused liquids or gels.
Customers often seek to use kratom for the same reasons they seek CBD products, so cross-selling is an easy task.
Common kratom products include:
Red, white, gold, and black "strains"
Vape Shop FAQs
How do customers find vape shops?
As with many retail stores, most customers find vape shops by going online and searching for local retailers. Customers looking for specific products (like kratom or CBD), may specifically search for stores that sell those products.
Other customers find vape shops simply by being familiar with their town or city. However, new customers will opt for vape shops that have a clean, professional aesthetic, especially as vaping and related products continue to break into the mainstream.
Can other stores sell vape products?
Yes! Gas stations and convenience stores regularly carry some kind of vaping product. You can expect any retailer that sells tobacco products to sell some kind of vaping product (with a few exceptions). Generally, selections of vape products in these kinds of stores are much more limited, since they rarely focus primarily on vaping.
Smoke shops and legal dispensaries also sell vaping products. Generally, smoke shops will sell nicotine-related goods, while legal dispensaries tend to focus on vaping products that cater to CBD or THC products, like disposable vapes, disposable oil cartridges, and dry herb or concentrate vaporizers.
What makes a good vape wholesaler?
Now that the PACT Act is being fully enforced, it's more important than ever to find a vape wholesaler that you can rely on. In-store traffic is likely to increase as many vaping brands exit e-retailing and begin to focus on selling in brick-and-mortar retail stores. You should be looking for characteristics that let you know that the wholesaler you're working with is a quality one.
A good vape wholesaler will have the following characteristics:
A wide range of goods to choose from, allowing them to be a one-stop shop for your inventory needs.
An ability to keep up with vaping trends, knowing which vape products will be popular (or are quickly becoming popular), and making sure you can stock inventory with what is trending.
Clear, understandable pricing, with no hidden fees.
A solid understanding of new laws regarding the shipment of vaping goods.
The ability to make product suggestions or are otherwise very easy to communicate with.
Here at The Vapor Supplier, our focus is to help retailers of all shapes and sizes grow and keep their customers happy. We’d love the opportunity to partner with your store. If you have questions about pricing, inventory selection, or shipping guidelines, we are more than happy to answer any questions you have. Feel free to register your business with us here and start your journey to growing your business!